My strategy professor in business school ended his first class by saying "always seek the point of highest opportunity." Ten years later, that's still the most useful advice I've received - not because it's profound, but because most people either can't spot those opportunities or won't execute on them.

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I do both.

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$32 million in documented revenue impact. Harvard Business Review featured expert. Built two separate capabilities from zero to profitability and awards within 24 months each. While my teams became the industry standards, I've also managed to keep 70+ direct reports happy enough that only one ever chose to leave.

 

The pattern is pretty consistent: I recognize market shifts before they're obvious, build the infrastructure to capitalize on them, and deliver measurable outcomes faster than timelines suggest is feasible. Sometimes those are marketing engines that move eight figures in revenue. Sometimes they're entirely new categories like Extended Retail. Sometimes they're AI platforms that solve problems most people haven't articulated yet.

 

I've done this for Google, Microsoft, AT&T, GM, Lyft, Tinder, Pernod Ricard, Discover Financial, and others. I've done it in Fortune 500 agencies as a Chief Analytics Officer. I've done it as founder and CEO of my own ventures. The context changes, but my results don't.

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Harvard recruited me specifically for its beta cohort in their new innovation program. Corinium named me a Top 50 Data & Analytics Professional. Multiple magazines put me on their covers for building things that didn't exist before I built them. These are nice validations, but they're lagging indicators. The actual work is what matters.

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I stay in marketing and analytics because that's where strategy meets measurable outcomes. And I keep building new capabilities because "we've always done it this way" has never been a compelling argument.

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If you're looking for someone to execute a well-defined plan in a stable category, I'm probably not your fit. But if you need someone who can spot the opportunities others miss, build the capabilities to exploit them, and deliver revenue results while doing it - we should talk.